Sponsorship Strategy & Sales
Your dedicated sales engine. We build and execute the strategy to sell your inventory, drawing on decades of brand relationships to find partners who are the right fit — not just the first offer.
Who We Are
At Trenches our mentality is to be the offensive line of the sports and entertainment sponsorship industry. We do the hard work in the trenches so our brand and property partners can be the stars. We're helping redefine what a modern sponsorship looks like. As the value of sponsorship continues to evolve, we bring the experience, strategy, and relationships to help properties and brands stay ahead of the curve, turning sponsorship into a real driver of revenue and fan engagement rather than a line item.
Our impact shows up on both sides of the table. For properties, we deliver full-time, in-house-caliber expertise — property consulting, strategy development, sponsorship sales, and naming rights searches — at a fraction of the investment of building that experienced function internally. For brands, we open the door to unique, authentic partnerships across youth, high school, college, and professional sports, as well as music, film, and entertainment. Either way, we get in the trenches with our partners, driving results and maximizing revenue.
Core Services for Properties
Outsourced CRO
Your revenue leadership, without the full-time hire. Whether you're a startup, a first-year event, or an underperforming property, we build the complete revenue game plan and run it — bringing senior-level strategy at a fraction of the cost.
Naming Rights Search
Your most visible asset deserves its best price. We value it, build the collateral to sell it, and run a search to land the brand willing to pay for premium placement.
Fulfillment & Event Creation
The sale is the start, not the finish. We execute what we sell — managing fulfillment to keep partners happy, and designing custom events that make the partnership work for everyone at the table.
Core Services for Brands
Sponsorship Strategy & Consulting
Your roadmap for showing up where it matters. We assess your brand goals and identify the sports and entertainment properties, events, and platforms best positioned to amplify your strategy, authenticate your message, and reach the fans you're actually trying to win.
Custom Event & Sponsorship Platform Development
When the right fit doesn't exist yet, we build it. We design custom events and original sponsorship platforms tailored to your brand — giving you a differentiated presence instead of a standard logo placement, and a partnership built around your objectives from day one.
Sponsorship Negotiation with Properties
Decades of relationships, working for you. We lead negotiations directly with properties on your behalf — securing the right terms, the right assets, and the right value — so you get a partnership built to perform, not just a signed contract.
How We Work
Market research
Who the fans are, what the category pays, where the gaps sit.
Match mission to active fans
The right audience is the one already turning up, not the biggest one.
Build strategy
Goals and budget first, then the asset mix that can reach them.
Structure the deal
Rights, term and price, set against what the market really pays.
Asset fulfillment
Everything sold gets delivered, tracked and signed off in writing.
Activate and measure
It goes live, and the results come back in numbers you can renew on.