A leadership team built from over 50 years of high-level experience.

Olecki uses the lessons he learned as a former student-athlete playing offensive line at Morehead State University in his professional career. The genesis of Trenches, Olecki brings those traits to the workplace every day by not being afraid to do the dirty work while making sure his clients and partners are the all-stars, in the spotlight, getting all the accolades. Before starting Trenches Sports and Entertainment, Brad was part of the founding leadership team that developed, designed, funded, built and managed the College Football Hall of Fame in Atlanta, GA. As the Chief Revenue Officer, Olecki lead the efforts to raise the funds to build and operate the College Football Hall of Fame and Chick-fil-A Fan Experience. A true public/private partnership, the Hall was almost entirely funded by corporate sponsorships, foundation gifts, and individual donors. He was responsible for developing corporate partnerships for the Hall, strategizing and implementing the philanthropic, grassroots and membership strategy as well as unique marketing programs and special event strategy, while managing group ticket and event sales.

Prior to joining the Hall and Trenches, Olecki worked in managerial roles for ISP Sports (now IMG College), the Atlanta Spirit and Action Sports Media. He specializes in strategic sales planning and team leading, relationship building, philanthropic fundraising, creative partnership development and execution along with partnership negotiation. Managing strong relationships with a wide range of premier corporations, foundations, and individuals, Brad has been instrumental in creating and implementing sports, entertainment and cause marketing programs on their behalf. These experiences have allowed him to develop a unique skill set having been a full-time employee at the property level and worked with several outsourced consultants and sales agents. It was this experience that gave him the idea to start Trenches and fill a specific need for similar properties.

A long time Atlanta resident, Olecki attended Morehead State University where he received his bachelor's in Business Administration and was the Team Captain and All-American on the Eagles' football team. He sits on the Board of Directors for Curing Kids Cancer and Silverton Foundation as well as assisting with several Metro Atlanta Boy Scouts' initiatives including the Peach of an Athlete Role Model Banquet and Sporting Clays event. Olecki lives in Smyrna with his wife, Margaret Anne and two boys Benjamin (5) and Andrew (4).

Larry Jones serves as Chief Revenue Officer at Trenches Sports & Entertainment, where he leads revenue development and strategic partnership efforts across sports, entertainment, music, art, and technology. With more than two decades of experience in corporate partnerships, sales leadership, and brand marketing, Larry brings a relationship-driven approach to creating opportunities that connect brands with audiences in meaningful, measurable ways.

Before returning to Trenches as Chief Revenue Officer, Larry served as Senior Revenue Development Executive at LEGACY MOTOR CLUB. He previously spent nearly nine years with Trenches as Senior Vice President of Global Sales, helping develop and execute partnership strategies for clients and properties. Larry is also the founder of LDSPKR, a platform specializing in the development of new assets and brand-marketing revenue streams across sports, music, art, and technology.

Earlier in his career, Larry held leadership roles with Huddle, CSE Talent/ARMA, IMG College, Live Nation, and Atlanta Spirit. His experience spans national and regional sales, corporate partnerships, talent and music marketing, and live entertainment, giving him a broad perspective on how to build partnerships that create value for both brands and rights holders.

Larry earned a Bachelor of Arts in Biology from the University of Richmond. Based in the Atlanta area, he continues to build and manage relationships that turn strategic ideas into sustainable revenue platforms.

Heidi Sandate serves as Vice President of Operations & Brand Fulfillment at Trenches Consulting, where she transforms strategy into seamless execution. With more than 20 years of experience in sales, marketing, event planning, and operations, Heidi is recognized for her ability to manage complex initiatives, build lasting relationships, and deliver exceptional results.

Before joining Trenches, Heidi spent 15 years with the acclaimed Buckhead Life Restaurant Group as Director of Sales & Events. There, she led the planning and execution of more than 1,500 events annually for Fortune 500 companies, professional sports organizations, government leaders, and high-profile clients. Her meticulous attention to detail, operational expertise, and commitment to client service earned her a reputation for delivering exceptional experiences and exceeding client expectations.

At Trenches, Heidi oversees operations and brand fulfillment, ensuring every partnership is executed with excellence and aligned with client objectives. She also manages the firm's partnership with the Ariat Texas Rattlers, the Professional Bull Riders (PBR) Teams franchise based in Fort Worth, Texas. She also led the firm's partnership with the Inspire Brands Foundation, spearheading the annual SPARK event, which has generated millions of dollars in grants to advance workforce development and career readiness for the next generation.

Heidi earned her Bachelor of Business Administration in Marketing from the University of Iowa, with a minor in Spanish. She lives in Smyrna, Georgia, with her husband and three children. Beyond her professional accomplishments, Heidi is a passionate community leader. She has served as Chair of Sponsorship for her local Little League Board, Director of Marketing for her local high school's athletic association, and a dedicated advocate for local schools through fundraising and community engagement. In recognition of her outstanding volunteerism and civic leadership, she was honored as the City of Smyrna's Volunteer of the Year.

At Trenches, Hannah supports marketing, proposal development, fulfillment, and sales, playing a key role in the firm's day-to-day operations. She develops client proposals, helping create strategic, polished submissions that showcase the firm's capabilities and position clients for success. In addition to proposal development, Hannah assists with marketing initiatives, coordinates fulfillment efforts, and supports client partnerships, bringing a collaborative, solutions-oriented approach to every project.

Hannah earned her Bachelor of Business Administration from Kennesaw State University. She enjoys working in a collaborative environment where no two days are the same and takes pride in helping deliver exceptional results for clients and partners.

Hannah lives in Jasper, Georgia, with her husband and one-year-old son. Outside of work, she enjoys spending quality time with her family, exploring North Georgia, and making the most of everyday moments together.

Owen Roberts serves as Sponsorship Sales Executive at Trenches Sports & Entertainment, where he helps sports, entertainment, and community-focused properties identify, develop, and secure strategic brand partnerships. He supports the full sponsorship sales process, including prospect research, market analysis, targeted outreach, sales-material development, pitch creation, and partnership positioning.

Owen brings a marketing-first perspective to connecting brands with opportunities that align with their business objectives. His work also supports brand activation, social media, graphic design, video creation and editing, networking, and content development, helping ensure partnerships are communicated effectively and positioned to create meaningful visibility, engagement, and revenue.

Before joining Trenches, Owen spent more than four years in a fast-paced, high-volume hospitality environment, ultimately serving as a Lead Server at Hudson Grille. That experience strengthened his communication, customer-service, problem-solving, multitasking, and team-leadership skills, while reinforcing the value of building strong relationships and delivering exceptional experiences.

Owen earned a Bachelor of Business Administration in Marketing from Kennesaw State University. His academic work included digital marketing, consumer behavior, marketing strategy, and market research, complemented by certifications in Google Ads Search, Google Analytics, and HubSpot Email Marketing. A Roswell native, Owen is committed to helping brands and partners find opportunities that deliver value for communities, fans, and businesses alike.