Texas Rattlers

The Texas Rattlers are a World Champion PBR Team rooted in the heart of Western culture, where tradition, hard work, and community aren't marketing lines, they're lived values. The Rattlers deliver rare access to a passionate, tight-knit fanbase that's often difficult for brands to reach, but deeply rewarding for those that show up authentically and earn trust. Positioned at the intersection of courage, elite competition, and cultural pride, the Rattlers create an arena experience unlike any other, bringing together elite riders, loyal fans, and a lifestyle that extends far beyond game day.

For brand partners, the opportunity is amplified by the broader PBR ecosystem. PBR Teams brings a franchise-based, city-versus-city format to life with team identity, season-long storytelling, and a built-in community connection, while Unleash the Beast showcases the world's best individual riders competing across a national tour that delivers consistent visibility and high-impact moments throughout the year. Together, these platforms create a true year-round solution for brands, combining local pride and team loyalty with national reach and elite individual star power.