HBCU Championship

Launching in March 2027, The HBCU Championship is more than a basketball event, it's a full-scale cultural destination built around the energy, pride, and influence of Historically Black Colleges and Universities. Anchored by elite men's and women's HBCU basketball matchups, the weekend expands into an unforgettable fan experience that blends sport, music, and tradition in a way only HBCU culture can deliver. From a one-of-a-kind tailgate environment celebrating the Divine 9 fraternities and sororities, to a premium Battle of the Bands featuring top HBCU programs, the event culminates with a headline A-list concert that turns the championship into a can't-miss entertainment moment.

For brands, The HBCU Championship offers a rare platform to connect with a deeply loyal and highly engaged audience through an experience rooted in authenticity, community, and generational pride. It's built for partners who want more than impressions, brands can show up through meaningful integrations, experiential storytelling, and content moments that live far beyond the final buzzer.