Bulls, Bands & Barrels

Bulls, Bands & Barrels is where Western sport and premium country music collide, touring 20+ markets nationwide each year and delivering a high-energy live experience built for today's modern fan. With adrenaline-fueled bull riding paired with must-see concerts, BBB creates a full-night entertainment platform that feels more like a cultural event than a traditional sports property, drawing a powerful crossover audience of rodeo diehards and country music loyalists.

BBB also has real credibility as a music platform, with a history of showcasing breakout stars early, hosting artists like Morgan Wallen, Luke Combs, and Zach Bryan on their rise, and continuing that momentum today with major fan-favorites like Ella Langley and Gavin Adcock. For brands, it's a rare opportunity to earn authentic connection with a lifestyle-driven audience that shows up proud, engaged, and ready to support the partners that support their culture.