For Property Partners
Can Trenches sell sponsorships on our behalf?
Yes. We identify brands that fit your property and manage prospect research, outreach, proposals, and negotiations, with your team approving key decisions.
How long does it take to secure a sponsor?
It is tough to tell. Timing depends on the investment, opportunity, and sponsor’s planning cycle. We build a realistic sales timeline around your property’s goals and schedule.
Is our property ready to sell sponsorships?
Let us take a look. We assess your audience, available rights, and ability to deliver. Then we help organize the data and assets the sponsors need to evaluate your opportunity.
How do you determine our sponsorship value?
It’s art and science. We evaluate your audience, assets, market demand, and comparable opportunities to recommend pricing and identify ways to strengthen your offer.
Can you help secure a naming rights partner?
Yes. We help value, position, and sell naming rights and entitlement partnerships, matching the opportunity with a brand’s business goals.
Can you improve our existing sponsorship agreements?
Yes! We review pricing, benefits, exclusivity, and renewal terms to identify opportunities for stronger revenue and more valuable partner relationships.
Who manages sponsor benefits after the sale?
Your team typically delivers property assets but we do have fulfillment solutions. We clarify responsibilities upfront and can scope support for activation, fulfillment, performance reviews, and renewals.
For Brands
How can Trenches help with our sponsorship strategy?
We listen first—learning your business, audience, and goals. Then we identify sports and entertainment partnerships that amplify your strategy, authenticate your brand promise, drive sales and more.
Can you review our current sponsorship investments?
Yes. We assess your sponsorship portfolio, spending, and use of benefits to uncover missed value and guide renewal decisions.
How much should we budget for a sponsorship?
There’s a formula we use. We help plan the full investment, including rights fees, creative, activation, staffing, and measurement. Your goals and resources shape our recommendations.
Can you customize and negotiate a sponsorship package?
Yes. We build and negotiate packages around the rights, experiences, and audiences that matter to your brand, subject to availability.
Can Trenches help with sponsorship activation?
Yes. We turn partnership rights into campaigns, content, and experiences that connect with your audience. Together, we define the support you need.
How do you measure sponsorship success?
We agree on success measures before you invest, then track performance against goals such as awareness, engagement, leads, or sales.
Working With Trenches
What services does Trenches provide?
Trenches provides brand and property consulting, sponsorship strategy and sales, naming rights searches, contract negotiation, activation, and measurement across sports and entertainment.
What does “Do Good Work with Good People” mean?
Listen closely. Be honest. Follow through. We bring care and accountability to the work and build relationships grounded in mutual respect. We want to work with good people who have their community and fans in mind.
How does Trenches approach challenges?
We bring practical options and clear recommendations. When goals, budgets, or circumstances change, we work with you to find a way forward.
How will you work with our team and other agencies?
We work alongside your team, agree on responsibilities, and communicate progress. You gain added expertise and capacity, with clear ownership of the work.
Can we hire Trenches for a single project?
Yes. We can help with a specific valuation, strategy, or sales assignment, or provide ongoing support as your needs grow.
How are Trenches’ fees structured?
Fees reflect the scope and services you need. We agree on deliverables, responsibilities, timing, and costs before work begins.
How do we get started with Trenches?
Start with a conversation about your goals, challenges, or an opportunity you’re exploring. Contact Trenches to discuss where we can help.