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AMEX Discover MasterCard
Visa Other
Visa
59.1%
MasterCard
26.8%
AMEX
6.6%BUYING POWERBUYING POWERBUYING POWER
THE NEXT GENERATION ISN’T JUST WATCHING. IT’S BUYING TICKETS
Approximately half of BBB's profiled ticket buyers are ages 18-34, and nearly three in four are 18-44
MORE THAN 2X THE PER-CAP SPEND
BBB consistently delivers more than twice the per-cap spending of other live events
MORE THAN $25 NET PER CAP. TOURWIDE
BBB's tourwide average net per-cap spend exceeds $25, adding a tangible sales opportunity to the brand-building
potential of a BBB partnership