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SOCIAL & DIGITAL IMPACTSOCIAL & DIGITAL IMPACTSOCIAL & DIGITAL IMPACT61M+61M+
ORGANICORGANIC
VIEWSVIEWS
61M+
ORGANIC
VIEWS51.3M51.3M
PAID MEDIAPAID MEDIA
VIEWSVIEWS
51.3M
PAID MEDIA
VIEWS627K627K
CONTENTCONTENT
INTERACTIONSINTERACTIONS
627K
CONTENT
INTERACTIONS
FROM THE FEED TO THE LIVING ROOM.
YouTube delivered 752,797 views and 13,000 watch hours, with 53.3% of watch time
occurring on TVs.
OWNED CHANNELS. MORE WAYS TO CONNECT.
Approximately 130,000 email subscribers, 1.34 million email sends and 1.2 million
website active users add direct communication and destination channels to BBB's social
presence.
THE NEXT GENERATION IS ALREADY TUNED IN
65.8%
TIKTOK VIEWERS
AGE 18-34
BBB'S TIKTOK CONTENT GENERATED 7.2 MILLION
ORGANIC POST VIEWS.